Schema Markup Generator
Create JSON-LD structured data for Article, Product, Organization and LocalBusiness to earn rich results.
Generate JSON-LD structured data
The Schema Markup Generator creates valid JSON-LD structured data for the most common types — Article, Product, Organization, and LocalBusiness. Fill in the fields and copy the ready-to-paste <script> tag for your page's HTML. Structured data helps search engines understand your content and can unlock rich results.
What is structured data?
Structured data is a standardized format (from schema.org) that describes your page's content to search engines — what it is, who wrote it, what it costs, and more. Google reads it to power rich results: star ratings, prices, article cards, business info panels, and FAQs. JSON-LD is Google's recommended format because it sits in a single script tag, separate from your visible HTML.
How to use it
- Pick the type that matches your page.
- Fill in the relevant fields.
- Copy the JSON-LD and paste it into your page's
<head>or body.
Common schema types
| Type | Use for |
|---|---|
| Article | Blog posts, news, guides |
| Product | E-commerce product pages |
| Organization | Your company/brand identity |
| LocalBusiness | Shops, restaurants, services with a location |
Why structured data matters for SEO
While structured data isn't a direct ranking factor, the rich results it enables make your listing larger and more eye-catching, which can significantly boost click-through rate. It also helps search engines and AI systems understand and confidently surface your content. For e-commerce and local businesses especially, the right schema can be a meaningful competitive edge.
After you add it
- Validate with Google's Rich Results Test to confirm it's eligible.
- Keep it accurate — markup must match what's visible on the page.
- Place one block per main entity on the relevant page.
- Update it when prices, details, or content change.
Private and free
The generator runs entirely in your browser — nothing is uploaded. The tool is completely free with no sign-up.
Frequently asked questions
What is JSON-LD?
JSON-LD is Google's recommended format for structured data — a single script tag describing your content with schema.org vocabulary.
Will it improve my rankings?
Structured data isn't a direct ranking factor, but the rich results it enables can boost click-through rate significantly.
Where do I put the code?
Paste the generated script tag into your page's <head> or body. Then validate it with Google's Rich Results Test.
Is it free?
Yes, completely free with no sign-up, running entirely in your browser.